629: Unglamorous Products That Quietly Generate Serious Revenue
Steve Choumywifequitherjob.com
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In this episode, we're making the case that boring is actually a strategy. The products we're covering today have no sex appeal, no social media presence, and almost zero brand loyalty, which means the market is wide open for anyone willing to show up consistently. And it turns out the least exciting shelf in the store is can often be the most profitable one.