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615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

Steve Choumywifequitherjob.com

This is what was read here when it was published. Steve Chou no longer carries it in what it publishes now.

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today.

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