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640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now

Steve Choumywifequitherjob.com

This is what was read here when it was published. Steve Chou no longer carries it in what it publishes now.

In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy!

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